Marketing Specialist Skills Assessment

MARN 1576536 · Verifiable at mara.gov.au

Marketing Specialists (ANZSCO 225113) identify market opportunities and advise on the development and implementation of plans to price and promote an organisation's goods and services. VETASSESS is the assessing authority and treats this as a Group B occupation requiring degree-level qualifications. Related titles include Marketing Coordinator, Marketing Officer and Brand Manager.

The skills assessment & RPL pathway for Marketing Specialist

VETASSESS assesses both your qualifications and your employment for Marketing Specialist. As a Group B occupation, it requires a qualification assessed as comparable to an AQF Bachelor degree or higher. If your qualification is in a highly relevant field, at least one year of highly relevant post-qualification employment at an appropriate skill level in the last five years is generally required. A positive outcome depends on both the qualification and employment limbs being met, so your duties must clearly reflect marketing strategy, research and promotional planning.

It is important to be honest about the limits of RPL here. An RTO can issue a vocational marketing or digital marketing qualification through Recognition of Prior Learning, but because this is a degree-level occupation, a diploma obtained via RPL is generally not enough to satisfy the VETASSESS qualification requirement. The VETASSESS skills assessment is a distinct migration process, not an RTO award. If you do not hold a relevant bachelor degree, you should obtain professional advice before lodging, as the qualification standard is unlikely to be met by RPL alone.

Evidence typically required

• Bachelor degree or higher award certificate and full academic transcripts in a highly relevant field such as marketing, business or communications
• Detailed employment references describing marketing duties such as market research, campaign planning, pricing strategy and brand management
• Payslips, tax records or superannuation statements covering claimed employment periods
• Samples of marketing plans, campaign reports or strategy documents you produced
• Organisational charts and contracts confirming your role and seniority
• Evidence that your work involved strategic marketing rather than purely administrative or sales tasks

Looking at the whole journey rather than just the assessment? See the full pathway guide: Migrate to Australia as a Marketing Specialist →

Which skilled visa uses this occupation?

Once Marketing Specialist is positively assessed, the assessment supports a points-tested or employer-sponsored skilled visa. The right one depends on your points, age, state nomination and whether an employer will sponsor you.

• Subclass 189 — Skilled Independent (points-tested, no sponsor)
• Subclass 190 — Skilled Nominated (state nomination)
• Subclass 491 — Skilled Work Regional (regional nomination)
• Subclass 482 — Skills in Demand (employer sponsorship)
• 482 → 186 permanent residency pathway
• Check your points for 189/190/491

Speak with WIDEN

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General information only, not migration advice. ANZSCO codes and assessing-authority arrangements change (ANZSCO is transitioning to OSCA) and skilled occupation lists are updated periodically — confirm the current code, authority and requirements for your situation. Skills assessments are conducted by the relevant assessing authority and RPL qualifications are issued by Registered Training Organisations, not by WIDEN. No qualification or assessment guarantees a visa. Migration advice is provided by Keshab Chapagain (MARN 1576536) only after a paid consultation under a written service agreement.